Jewelry and barbecue grilling?
That's an interesting combination, but it's exactly what Kingsford Charcoal and celebrity jeweler Ben Baller are bringing to the table as we approach the July 4th holiday.
As established brands continue to appeal to younger generations they are increasingly looking to tap into a world where celebrities can cross promote almost anything.
Per the press release...
"Food, like art, opens you up to discovering new perspectives, cultures and experiences," said jeweler Ben Baller. "When designing the Fire Drop, we wanted to bring in the artistic elements and style that you'll find in my work combined with the Kingsford fire to inspire the younger generation to explore and create a style all their own."
The grill is wrapped in a decorative gold design inspired by Baller's renowned jewelry creations and ready for grilling at home or on-the-go with the innovative Everdure Cube featuring an integrated storage tray and preparation board. In addition, the collaboration features Kingsford charcoal, curated recipes like Braised Beef Cheek Tacos by Chef Nyesha Arrington and an authentication card signed by Baller."
You can read the full press release here