Tiffany's to start selling men's engagement rings
The company introduced it's first women's diamond engagement ring back in 1886, and is one of the more traditional players in the industry somewhat resistant to trends.
This move into men's rings is a sign that as part of LVMH the company is more willing to adapt to the current social environment.
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"Tiffany said its aspiration for the men’s engagement line was to offer products in support of love and inclusivity, while “paving the way for new traditions to celebrate our unique love stories and honor our most cherished commitments to one another.”
The new men's engagement ring line is available for sale online now, and will be available in stores next month.